Equell is a UK-based growing equine nutrition brand focused on quality, transparency, and performance. This ongoing project includes the development of a cohesive brand identity and packaging system to support a rapidly expanding product line. To date, eight supplements have launched, with additional formulas currently in development.
The branding was designed to feel clean, credible, and modern while still resonating with horse owners who value science-backed ingredients and thoughtful formulation. As the brand evolves, the visual system has been built to scale, allowing new products, certifications, and partnerships to be introduced seamlessly.
What I’ve Delivered (and Continue to Support):
• Brand identity development and refinement
• Packaging design system adaptable across multiple product lines
• Label layouts supporting regulatory requirements and approvals
• Visual consistency across digital and print touchpoints
• Creative support as new products, partnerships, and certifications roll out
The Result:
An adaptable, professional brand foundation that has supported Equell’s successful product launches, growing visibility, and expanding partnerships. With momentum building and more releases on the horizon, this project continues to evolve alongside the brand’s long-term vision.
