“Not All Supplements Are Created Equell.”
Equell is a UK-based equine supplement brand offering targeted formulas for gut health, joints, muscles, calm behavior, respiratory support, and peak performance. Built on science-backed, natural ingredients, Equell was designed to bridge the gap between what horses need and the modern environments they live in.
With a growing product line and an ambitious vision for the brand, I was brought in to develop the full digital creative ecosystem, ensuring every asset communicated premium quality, scientific credibility, and genuine care for the horse across every touchpoint.
I delivered the complete digital design system and creative briefs for:
- Category Graphics & Visual Architecture – developed a cohesive visual language across five health categories, giving customers a clear and intuitive path to the right product.
- Social Media Creative – designed Meta static ad creative and organic social assets aligned to product education and customer trust.
- Digital Advertising – produced performance-focused ad creative for paid campaigns across Meta and digital channels.
- Email Design – designed lifecycle and promotional email templates supporting conversion, subscription adoption, and retention.
- Brand Asset Library – built a complete system of reusable digital assets maintaining consistency across all platforms and markets.
The Result: A premium, cohesive digital presence that positioned Equell as a credible and trustworthy brand in a competitive supplement category, contributing to tripled conversions YoY and stronger repeat purchase behavior.
Read the thinking behind the work →
