“Rooted in Nature. Proven by Performance.”
Equell is a UK-based equine supplement brand offering targeted formulas for gut health, joints, muscles, calm behavior, and peak performance. Using premium, plant-based ingredients, their products are rooted in nature and backed by science to help every horse feel and perform at their best.
At Equell, the mission is to bridge the gap between the natural world horses were designed for and the modern environments they live in today. I partnered with the founder to develop the brand from concept to launch.
What I Delivered:
Brand Development – logo, visual identity, and product messaging.
Packaging & Labels – premium, compliant label design emphasizing natural performance.
Shopify Website Design & Development – clean, mobile-friendly storefront with product-focused navigation.
Marketing Collateral – trade show signage, magazine ads, and branded merchandise.
Creative Direction – photography, graphics, and copy that communicate Equell’s ethos.
The Result:
A cohesive, modern brand presence — from packaging to digital storefront — that positions Equell as a trusted leader in equine wellness, uniting natural ingredients with proven performance.
