Heels Down Tack Shop wanted a fresh, recognizable brand identity that reflected both the sport of riding and the approachable feel of a local tack shop. My goal was to create a design that balances professionalism with equestrian charm.
What I Delivered:
- Custom Logo Design – versatile and modern, designed to work across signage, apparel, social media and packaging.
- Brand Elements – typography, color palette, and supporting graphics to ensure a cohesive visual identity.
- Visual Direction – guidelines to help maintain consistency across future marketing pieces and digital platforms.
The Result:
A strong, polished brand identity that positions Heels Down Tack Shop as both trustworthy and stylish — giving them the tools to stand out in a competitive equestrian market.
