Marketing is about being in the right place, at the right time and influencing the right people. Where are you…
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Effective Branding: Logo Variations
I generally use the best practice of having more than one logo to visually present my client’s businesses. A logo…
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Form Follows Function in Logo Design
Successful logo design has many elements. Though commonly used in architecture and industrial design, the phrase “form follows function” was…
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Extreme Makeover: Website Edition
You love what you do. And you are good at it. But your neglected website is getting in the way!…
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Website Strategies for Small Equine Businesses
A rider would never walk into the show ring with their fingers crossed in hopes of winning the blue ribbon….
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Using Google Analytics to Track Your Business Success
Let’s be honest. If you mention “Google Analytics” to a horse trainer they will just hand you a pitch fork…
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