A rider would never walk into the show ring with their fingers crossed in hopes of winning the blue ribbon. We can’t do that when marketing our equestrian businesses either!
Your website should be compelling and functional and create trust in the company or farm it is promoting. It should follow a unique story and present products and/or services. Things need to be in the right order and be easy to use. All these decisions have a huge impact on how the visitor travels through the site and uses it. It sometimes involves strategy, research and testing before we get it “just right”.
Your designer and marketing consultant helps you make the right decisions for all the details of the user experience within your site to promote the business and what it provides. What kind of results are you looking for? What’s the best way to make sure your ideal client finds you? I’m always looking out for the best interest for my clients. We could easily choose the wrong path when it comes to technology and I’m here to steer you in the most thoughtful and profitable way.
Does your business work on referrals? Honestly, most small businesses take the majority of their income from word-of-mouth. If your potential client or customer sees an impressive website that fulfills their needs and impression of the company then you’ve already received a return on your investment.
What else could you be doing to make your site work for you? How do make a bigger impact and meet your goals? It’s not just a situation of making a “pretty website”. All the details and structure need to be there and the content needs to be functional and user-friendly. By making adjustments to the content you will generate traffic which generally leads to more income and a more robust client-base.
What is your bottom line? Where do you want to go with your business? What is your connection to your clients and customers? Is it emotional? Product-based? Service-driven?
My desire is to partner with you and be a part of your effort to boost sales and profits. Understanding your business is the first step to knowing what will work for you. Then we get to celebrate your success!